The role of mass media in shaping the image of a political leader on the example of the President of the Republic of Uzbekistan Sh. Mirziyoyev

This article analyzes media messages regarding the activities of second president Republic Uzbekistan Shavkat Mirziyoyev. An assessment is made on formation and transformation president's image based scientific literature this topic content. The methodological base study materials famous scientists, as well reports to review analyze development from 2016 2022. purpose determine type head state, formed with help media, process its change evolution time election present period. activity in context providing informational occasions subsequent influence Uzbek other various directions genres are studied. role mass design promotion state critically analyzed example Sh. Mirziyoyev, both among citizens states. also traces connection between Mirziyoyev a brand Uzbekistan. results work can be considered confirmation close relationship while occasions, including those that have secondary effect dependence whole, created by himself. importance forming certain types positive an open traced. relevance interaction form confirmed need ensure citizens' confidence policy their leader, increase his authority voter loyalty, and, result, establish international arena. Keywords: president, Uzbekistan, image, Mirziyoev, reforms.